Auriseg had built a sophisticated SOC-as-a-service offering for MSPs and MSSPs, but their marketing team was operating without leadership, standards, or clear goals. While they had talented people in place, there was no strategic direction guiding their efforts, no cohesive brand messaging, and no way to measure success. Auriseg needed senior marketing leadership but wasn't ready to hire a full-time CMO.
- Marketing team lacked strategic direction
- No brand standards or messaging framework
- Zero measurement or accountability - no metrics, KPIs, or way to evaluate what was working
- No external representation
Audited existing marketing team, assets, and activities to understand gaps and identify quick wins.
Established brand standards, messaging guidelines, success metrics, and strategic roadmap for entire marketing function.
Provided ongoing vCMO oversight including team mentoring, strategy approval, and external company representation regularly.
Co-hosted podcast with internal team while guiding content strategy, campaigns, and marketing operations continuously.
vCMO • GOVERNANCE • STANDARDS
A marketing foundation built to turn strategy into execution. Fractional CMO leadership, team coaching, and clear operating frameworks aligned every marketing effort around one structured growth plan instead of disconnected activities.
The result: a complete 90-day roadmap, stronger internal marketing capability, and a repeatable system for consistent execution, giving the team the clarity, accountability, and structure to scale with long-term impact.
OPERATIONS • VOICE • CONTENT
A structured content and communications engine built to strengthen Auriseg's market presence and support long-term growth. This included setting marketing KPIs, creating a clear operational roadmap, representing the brand through industry engagement, and launching original content initiatives to build authority in the cybersecurity space.
The result: a consistent stream of strategic content, stronger brand visibility, and a repeatable marketing system that turned ad-hoc activity into a coordinated program for audience growth, industry recognition, and pipeline support.
“Levitate helped us translate deep technical capability into a clear market narrative.”
— MARC CASTEJON, CEO · SILENT BREACH